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Web Experience
A climate non-profit's data-driven story of a fragile planet.
Client
Pale Blue Foundation
Year
2024
Discipline
Web Experience
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Overview
The Pale Blue Foundation funds climate and ocean research. They needed a digital home that could hold rigorous science and genuine emotion in the same frame, and move people from reading to giving.
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The Challenge
Nonprofit sites tend to drift into either dry data or empty sentiment. The challenge was to honor the research with real depth while keeping the experience human enough that a first-time visitor would stay, feel something, and act.
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The Solution
We structured the site around a single descending narrative — from the scale of the planet down to one fundable project — paired with a calm, data-forward visual system. Clear giving moments are woven through the story rather than bolted onto the end.
Gallery
Selected frames
